Luxury Link

Luxury Link is an online destination for booking luxury accommodations & curated travel experiences with signature extras at insider prices.

Their old logo was outdated and it did not presented well the business and its main objective – luxury travel destinations. It also wasn’t working well in the digital age – with its gradients and thin serif type.

There was not much of a legacy to build on to – so I started from the scratch. I also wanted to introduce a broader color palette for use with the logo and in various applications

Initial Drafts

I’ve drafted around 8 different ideas and lockups but eventually, it all boiled down to the double L in a diamond shape concept.

Luxury Link Logo Construction_

Color Palette

We’ve picked a rich color palette representing the elements of nature, travel, and luxury – to serve for every possible occasion.

Luxury Link Color Hex Swatches
Luxury Link Logo on Solid Background

Typography

Metropolis

A modern, geometric typeface. Influenced by other popular geometric, minimalist sans-serif typefaces of the new millennium. Designed for optimal readability at small point sizes while beautiful at large point sizes. Designed by: Chris Simpson

Cormorant Garamond

Cormorant is a free display type family developed by Christian Thalmann. The project currently comprises a total of 45 font files spanning 9 different visual styles (Roman, Italic, Infant, Infant Italic, Garamond, Garamond Italic, Upright Cursive, Small Caps, and Unicase) and 5 weights (Light, Regular, Medium, SemiBold, and Bold.)

Business cards

mockups credit: Anthony Boyd Graphics