Branding for Turkish company DEMİREL specialized in wood processing and indoor & outdoor wooden constructions like playgrounds, fences, patios and many more.

The task itself has been rather difficult, as I’ve worked in the past with the same company owner and prepared full identity for his other business. The name of the other company was “Ahmet Demirel” and has pretty much the same business objective.

It was tough coming up with something fresh for the same owner, with almost the same business name. I did around 20 designs and unfortunately he didn’t like any of them. The current design has been my favorite since the beginning, but it grew up on the owner after 2 weeks of thinking about what he likes.

I was quite happy that he finally decided to pick this design as it is very well balanced, monochromatic, easy to reproduce, and has that classic touch.